Influencer marketing is when a brand collaborates with a social media influencer to market one of its products or services. An influencer works to build brand recognition amongst a specific group audience through the trust they earn while the brand pays for it. This...
Twitch, formerly Justin. tv is an interactive live-streaming platform founded in 2011. However, in 2014 it was rebranded as Twitch interactive before Amazon’s purchase. Initially, people used this platform to stream or watch gaming, but now it has evolved,...
Roblox is an online game and creation platform allowing its users to program their games. Users can also explore and play the games created by others on the platform. It was created by David Baszucki and Erik Cassel in 2004, developed by Roblox Corporation, and...
BeReal is a French photo-sharing social media platform developed in 2019 by Alexis Barreyat and Kevin Perreau and released in 2020. Despite its release in 2020, the app started to trend in early 2021 and is currently one of the top apps. Based on the data released by...
BeReal is a French social media app developed by Alexis Barreyat and Kevin Perreau and released in 2020. This is a photo-sharing social media platform where the users can post one photo daily and enable their followers to see them in real time without any filters. The...
TikTok has evolved tremendously from being just a video-sharing platform to a lucrative career choice for many. It has earned more users, mainly due to its richness and variety of content. On average, people spend around 68 minutes per day on TikTok. Hence, TikTok is...
