Production Design

Sometimes called the "art director," the production designer (PD) is responsible for the overall look of the film, music video or commercial. This includes locations, sets, props, wardrobe and make-up. The PD will work closely with the director and cinematographer to work out a specific color palette for the project and make sure this vision is achieved. Topics include set building, painting and dressing, how to create an overall tone or mood and how to choose locations with built-in production value.

Prema Thiagarajah